BackLinks And Anchor Text - Optimizing For Google Search Engine

Here is what Google has to say about anchor text and back links and it is imperative that you read this because this is what is at the CORE of Google. This will help you with your search engine optimization a great deal if you pay close attention.

2.2 Anchor Text and BackLinks
"The text of links is treated in a special way in our search engine. Most search engines associate the text of a link with the page that the link is on. In addition, we associate it with the page the link points to. This has several advantages. First, anchors often provide more accurate descriptions of web pages than the pages themselves. Second, anchors may exist for documents which cannot be indexed by a text-based search engine, such as images, programs, and databases. This makes it possible to return web pages which have not actually been crawled. Note that pages that have not been crawled can cause problems, since they are never checked for validity before being returned to the user. In this case, the search engine can even return a page that never actually existed, but had hyperlinks pointing to it. However, it is possible to sort the results, so that this particular problem rarely happens.
This idea of propagating anchor text to the page it refers to was implemented in the World Wide Web Worm especially because it helps search non-text information, and expands the search coverage with fewer downloaded documents. We use anchor propagation mostly because anchor text can help provide better quality results. Using anchor text efficiently is technically difficult because of the large amounts of data which must be processed. In our current crawl of 24 million pages, we had over 259 million anchors which we indexed."

So, if we pay close attention to what the Google founders has said it is not only important to interlink pages BUT it is important to chose carefully which words to link and the more relevant the words the higher the ranking of the target page/site. Optimizing your site for better search results ranking is best done when you are contributing to making the internet a better place and you can do this as well as optimize your site at the same time. Remember, we do NOT promote the use of spam style search engine optimizing.

In other words simply providing a site map is NOT enough and linking all your pages to, say, the main page is not the end of the story. It is CRITICAL that the proper key words are linked to the page which:

• Has those key words in the page title.
  
• Has those key words in in the meta tags description.
  
• Has those key words in the meta tags Key Words.
  
• Has those key words and related key words in the body of the page many times.
  
• OR it is a page/private forum where the search engine spider and the general public is not allowed, and requires special access.
  

Again, Google is concerned with search results relevancy but it bases the relevancy more on anchor text, page title and meta data along with the page's content AND related/relative words within the contents of the page. This last part seems to escape the small brains of so called SEOs.

As far as Google is concerned having 1000 pages which have similar or identical content is not good. Google will penalize you for it and you might just get blacklisted and once you get blacklisted you are screwed.

The Best BackLinks and Anchor Text Optimizer Technique
Obtain links to your site from other websites which are related to yours and ask the site owner to use your key words when linking to your site. For example, if your site is an investment site try to obtain links from a stocks picks site. If you want to link to Turnkey Online Success I would ask you to use "SEO - Search Engine Optimization Blog" as the words linking to this site from yours. This is called the "Anchor text"

If you do not plan to change your index page/your main entrance page ask the other sites you are getting links from to link directly to that page IF that is the most relevant page for your key words. otherwise give them the exact URL including the page itself to the page which contains the relevant content.

Do not try to obtain ALL your backlinks form other sites to the SAME page because if you get many backlinks for 2-5 related pages on your site you improve the PageRank of your whole site.

Never interlink ALL your pages because Google is on-to this technique and will penalize you for it. Try to interlink only RELEVANT key words to relevant content pages which are DIRECTLY related to the key words/anchor text.

If you have a Site Map, make SURE you name the title of that page Site Map followed by your website title and include the words "site map" in the meta description and key word section.