Sunday, November 28, 2004

Submitting to Directories Can Be a Tough Job, But You Cannot Miss It

How much time do you need for submitting your web site to the hundreds of Internet directories out there? And is it worth and necessary?
It can be really time consuming and the answer is: "yes, it is necessary and worth!".
Many people would say that it's not really time consuming: at the end there is plenty of automatic online and offline programs promising to do the job for you in a matter of minutes.
Well, forget them! Directories don't like automatic submissions at these days and you would just throw away your money, if not the chance to be indexed at all.

But let's start from the opportunity of submitting or not. Submitting your web site can bring you several advantages that you won't renunce to:

  • traffic
  • visibility
  • back links
  • PR (Google PageRank)
  • better search engine ranking

For those of you not knowing what PR (Google PageRank) and back links mean i'm going to explain it briefly:
PR is how Google rate an indexed web site. From the Google site itself:

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."

A back link is when a website publish some information about your web site and establish a link from their site back to yours, so that their visitors can find your web site through their own one.
Here the importance of submitting your site to the directories.

Understood why it is worth to submit your site, then, let's see how you can do that manually in the shortest time possible.

Open your favourite text editor and create a new document. You may want to call it something like "Directories-Submission.txt". In this document write down the title (20-50 characters), press ENTER twice (in order to creat 2 line breaks), the description (up to 200 characters), press ENTER twice again and the URL of your website (just the main URL, like http://www.yoursite.com); now, press ENTER twice again and write down 5-7 keywords related to the content of your site, each one separated by a comma.

Then, visit this list of free directories (submitting your site to those directories is free) that we have built up for you and start clicking the first one on the list. When at their site, look for something like ADD URL or SUBMIT YOUR SITE and click on it; now fill in the fields with the info that you have saved in your text document simply making a cut and paste and submit your site (with some directories you will have to pick up a category for your site, first, and then to submit from inside that category. Always submit to a category related to your site content: there is no point to submit a website about jokes into the Politics category, just because some jokes are about politics...your site is about jokes and that or leisure and fun are the categories where you should submit it. And don't forget that submitting to the wrong category means almost certainly not to be indexed!).

Some directories may ask you to confirm your email address, but mostly won't. If you submit to the right categories, manually and correctly and if your website has any sort of decent content, you may expect to have your site indexed within 1 or 2 weeks. If you will submit your site correctly to all the directories on our list, you may expect a nice boost of traffic very soon, since you will have a nice bunch of back links, a better PR and consequentially a better search engine ranking for your site keywords; without talking of some traffic coming directly from those directories.

And with this simple system, you can easily save several hours of work when submitting your site to 300 directories. And don't forget that it's free! Well...almost...at the end, your time costs money...

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