Friday, November 19, 2004

When The "Experts" Give You Bad Advices On Search Engines Optimization

Today i was looking around at C/net, for some interesting news to post in here and on the homepage i found a big spot with a coloured Google logo backround and a title saying something like this: "Get Search Engines To Sit Up And Take Notice". "Wow - i thought - this sounds interesting! A title like this on the homepage of the biggest technology portal on the web must carry me to something really juicy to read and learn!" Wrong! I started to read the article and it was a bunch of obvious, ancient things about search engines, like: first build up your site, then submit it to the search engines. Wow (2)!! Not only, but the submit-to-the-search-engines part is pretty a very bad advice in today's search engines optimization times.

That part from the article was stating exactly this:
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If the search terms fit, you must submit
Once you've fine-tuned your site to the specs you want, you can then tell the Web search engines about it. So figure out the page you'd like the search engines to start at (it may not be your home page), and go to Google's and Yahoo's site submission pages. Type in the URL and a description. Then wait. And wait some more. It could take up to two months to get results, and even then, who knows what those results will be. The search sites make no promises, unless, of course, you wave some cash at them.
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This is the worst thing i have ever heard from a SEO (Search Engines Optimization) "expert"!
Yes, because the author of the article is the founder editor of search.com, in 1995...and at that time he must have stopped "studying" search engines, i would say...
I have posted an answer to the article and i am going to post it also here, so that you can get the right advice about this matter, without being misguided by obviously well introduced "search engines experts"

Here is My Answer

"Well, it surprises me that the former founder and editor of search.com writes such misguiding and totally outdated articles, especially when it does it as an "expert" from a prestigious stage like c/net.
This article says really nothing and i am really surprised that it is even featured on c/net homepage. More...it says a big lie that can really drop your search engine ranking before even you get one.
Never submit to the major search engines, like MSN, Yahoo and especially Google. But let them find you. And they will find you fast, believe me...very fast.
Look for a SEO (Search Engines Optimization - This is what "experts" should explain to newbies, rather than telling them the very obvious things that you can find in this article...) forum on Google, for example (just make a search for "SEO forum"), visit one, register yourself, post a new topic (you may want to ask what SEO means...) and add a signature at the end of your post with your name, and url to your website; then wait, and within a few days your website will be indexed in the major search engines: guaranteed!
This is not an illegal trick, this is the way search engines like to find your site. Submitting your site to the major search engines just cause you stress, because you will not be indexed before months; this means that you will probably submit and submit again and the search engines (have a look at Google's submission policy) will get tired of you and your submission requests will be totally ignored.
Hey guys, if you want better articles to feature on your homepage, i have some spare time and some will and enthusiasm for doing a bit of a better job

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